Amazon account case study · UK & Germany
Seven months to rebuild.
One season to get it right.
Tack24 entered the off-season with violations on two marketplaces, an unstructured 1,900-SKU catalogue, weak content, and no advertising. We used the quiet months to rebuild the operation so the brand was ready when equestrian demand returned.
TACK24
UKDE
Germany regulatory issues
99→2
97 resolved; two under Amazon review
The challenge
The selling season was coming.
The accounts were not ready.
Peak demand would return whether the foundations were prepared or not. Compliance, catalogue structure, conversion assets and advertising all needed attention before the next cycle.
Germany account healthBefore and after remediation
Before
After
At Risk99 regulatory issues, 7.14% ODR, and no safe foundation for growth.
Compliance problems across both accounts
Fourteen UK IP violations and ninety-nine Germany regulatory issues blocked safe growth.
A catalogue with no usable structure
Suppressed, inactive and discontinued SKUs sat beside live products, with no organised variation families.
No conversion or advertising engine
Weak copy, poor imagery, no A+ Content and zero active PPC campaigns on either marketplace.
What we changed
Use the off-season.
Rebuild everything that matters.
The work followed the order the business needed: protect the accounts, simplify the catalogue, improve conversion, and only then introduce traffic.
01
Cleared compliance risk
Removed trademarked language, appealed all UK IP violations, submitted EPR registrations, and produced GPSR documentation for Germany.
02
Rebuilt the catalogue
Audited 1,900 SKUs, removed dead weight, retained 1,150 saleable products, and created variation families by rug type, fill and size.
03
Raised conversion quality
Rewrote UK and German content, localised keywords, introduced professional lifestyle imagery, and built A+ Content from scratch.
04
Launched PPC in phases
Introduced ten campaigns across UK and DE, with controlled spend and a structure designed to scale into the September peak.
The results
Clean accounts.
Controlled ads. Sales back in motion.
By June, the infrastructure was ready. Compliance had stabilised, the catalogue was usable, and advertising began producing revenue at a sustainable low-to-mid-20% ACoS.
UK IP violations14→0
DE regulatory issues99→2
DE order defect rate7.14%→0%
Seller Central sales
Revenue accelerated when the rebuilt account met paid traffic.
May closed at £172.96 before PPC. June reached £2,204.51 in the first full month after launch. The first 22 days of July added another £1,343.95 while ACoS improved slightly.
June PPC: £1,537.09 sales at 24.51% ACoSJuly 1–22: £759.51 sales at 23.79% ACoSTotal Amazon sales, June 1–July 22: £3,548.46
May
Pre-PPCJune
12.7×Jul 1–22
On pace
Commercial proof
Efficiency held while the account moved into season.
June established the baseline. July maintained ACoS and improved ROAS, showing controlled scaling rather than a short-lived advertising spike.
23.79% July ACoS4.20× July ROAS10 live campaigns across UK and DE
The takeaway
By the time demand returned, the account underneath the ads was ready.
Tack24 did not need a quick campaign fix. It needed compliance, catalogue structure, content and advertising rebuilt as one operating system.
Germany account health
At Risk→204 Healthy
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