Amazon PPC case study · US marketplace
A great product.
A broken ad account.
Kubo Tea converted exceptionally well. The problem was how the ads reached shoppers—broad targeting, wasted spend, and the wrong audience.
ClientKubo Tea
CategoryFunctional wellness tea
ServiceAmazon PPC management
US marketplace
ACoS improvement
51%→27.96%
while ad sales increased
The challenge
The listing was working.
The advertising was not.
Kubo Tea's strongest products converted at roughly 40%. Yet the audit found 51% ACoS, expensive clicks, irrelevant traffic, and only 7% new-to-brand orders.
90-day advertising auditOct 2024–Jan 2025
18% conversion rateshould not coexist with 51% ACoS. The gap was structural.
Broad targeting reached the wrong shoppers.
Spend leaked into low-intent searches and unrelated product formats.
A $15 product was paying too much per click.
vCPM bidding produced effective click costs above $10 on some display targets.
Most ad spend reached existing customers.
Only 7% of ad-attributed orders were new-to-brand, limiting genuine acquisition.
What we changed
Control the traffic.
Then scale what converts.
We rebuilt the account around precision, relevance, and a clear weekly optimisation rhythm.
01
Built precise negative targeting
Removed irrelevant searches and protected budget for real purchase intent.
02
Moved Sponsored Display from vCPM to CPC
Optimised for actions rather than paying for low-value impressions.
03
Isolated top keywords into exact match
Captured high-intent demand and gained direct bid control.
04
Introduced weekly optimisation
Reviewed bids, budgets, search terms, and underperforming targets every week.
The results
Lower ACoS.
Higher sales. Better scale.
Spend increased by 5.2%, while purchases grew 11.4% and ad-attributed sales rose 11.9%. The account became more efficient as it scaled.
ACoS51.00%→27.96%
ROAS1.96x→3.58x
Commercial proof
More revenue from proportionally less spend.
The rebuild did not rely on cutting visibility. Impressions, clicks, purchases, and sales all increased while ACoS continued to fall.
Sponsored Display fixedIrrelevant terms removedWeekly optimisation introduced
↗
Spend increased by 5.2%. Purchases grew by 11.4%. Ad sales grew by 11.9%. ACoS fell.
The takeaway
The product had always been there. The advertising just needed to find the right people.
A 0.02% CTR was a targeting problem. A $10 click on a $15 product was a bidding problem. Once the structure was corrected, profitable growth followed.
ACoS improvement
51% → 27.96%
Your account may have the same hidden gaps
Find out where your Amazon ad budget is leaking.
Get a revenue-first audit of your campaign structure, targeting, bids, and conversion opportunities.
Profit first.
Always.
Always.
Amazon PPC case study · US marketplace
A great product.
A broken ad account.
Kubo Tea converted exceptionally well. The problem was how the ads reached shoppers—broad targeting, wasted spend, and the wrong audience.
ClientKubo Tea
CategoryFunctional wellness tea
ServiceAmazon PPC management
US marketplace
ACoS improvement
51%→27.96%
while ad sales increased
The challenge
The listing was working.
The advertising was not.
Kubo Tea's strongest products converted at roughly 40%. Yet the audit found 51% ACoS, expensive clicks, irrelevant traffic, and only 7% new-to-brand orders.
90-day advertising auditOct 2024–Jan 2025
18% conversion rateshould not coexist with 51% ACoS. The gap was structural.
Broad targeting reached the wrong shoppers.
Spend leaked into low-intent searches and unrelated product formats.
A $15 product was paying too much per click.
vCPM bidding produced effective click costs above $10 on some display targets.
Most ad spend reached existing customers.
Only 7% of ad-attributed orders were new-to-brand, limiting genuine acquisition.
What we changed
Control the traffic.
Then scale what converts.
We rebuilt the account around precision, relevance, and a clear weekly optimisation rhythm.
01
Built precise negative targeting
Removed irrelevant searches and protected budget for real purchase intent.
02
Moved Sponsored Display from vCPM to CPC
Optimised for actions rather than paying for low-value impressions.
03
Isolated top keywords into exact match
Captured high-intent demand and gained direct bid control.
04
Introduced weekly optimisation
Reviewed bids, budgets, search terms, and underperforming targets every week.
The results
Lower ACoS.
Higher sales. Better scale.
Spend increased by 5.2%, while purchases grew 11.4% and ad-attributed sales rose 11.9%. The account became more efficient as it scaled.
ACoS51.00%→27.96%
ROAS1.96x→3.58x
Commercial proof
More revenue from proportionally less spend.
The rebuild did not rely on cutting visibility. Impressions, clicks, purchases, and sales all increased while ACoS continued to fall.
Sponsored Display fixedIrrelevant terms removedWeekly optimisation introduced
↗
Spend increased by 5.2%. Purchases grew by 11.4%. Ad sales grew by 11.9%. ACoS fell.
The takeaway
The product had always been there. The advertising just needed to find the right people.
A 0.02% CTR was a targeting problem. A $10 click on a $15 product was a bidding problem. Once the structure was corrected, profitable growth followed.
ACoS improvement
51% → 27.96%
Your account may have the same hidden gaps
Find out where your Amazon ad budget is leaking.
Get a revenue-first audit of your campaign structure, targeting, bids, and conversion opportunities.
Profit first.
Always.
Always.
Ready to prime your brand for
growth? Reach us at
theprofitprime@gmail.com
Office
128 City Road,
London, EC1V 2NX
© 2025 The Profit Prime. All rights reserved.
Privacy Policy
Terms of Service
Ready to prime your brand for
growth? Reach us at
theprofitprime@gmail.com
Office
128 City Road,
London, EC1V 2NX
© 2025 The Profit Prime. All rights reserved.
Privacy Policy
Terms of Service