Amazon DE case study · Five-brand portfolio
€100,000 a month.
Not a single euro of profit.
AN Commerce had six-figure revenue, 3,108 active SKUs and five brands. What it did not have was compliance control, catalogue structure, scalable advertising or a reliable view of profit.
AN COMMERCE
AMAZON.DE
Revenue concentration60%
of monthly revenue depended on one parent ASIN.
Bottom-line visibility
Unclear→€16.8K
net profit recorded in June 2026
The challenge
The revenue looked healthy.
The business underneath it was not.
Growth had been created through catalogue volume rather than operating discipline. One listing carried the account while compliance, advertising and financial controls were left exposed.
February 2026 baselineRevenue without resilience
€60,009 from one ASINMore than half the business could disappear if one parent listing lost rank or eligibility.
Compliance problems threatened the account
VAT was overdue, 36 GPSR violations had passed deadline, and four policy violations had already removed listings.
The catalogue was full of duplicates and broken variations
Suppressed child SKUs, mixed product types and floating ASINs prevented reviews, ranking and conversion history from consolidating correctly.
Advertising existed, but much of it was invisible
Nearly half of 93 campaigns had almost no impressions. One auto campaign carried the account while loss-making targets ran unchecked.
What we changed
Stabilise first.
Restructure second. Then grow.
The sequence mattered. We built six workstreams in parallel, but every decision followed one principle: remove risk before adding more scale.
01
Restored compliance
Resolved the VAT gap, cleared all 36 GPSR violations, appealed four policy violations and remediated 26 “Very Poor” Voice of the Customer listings.
02
Rebuilt the catalogue
Removed 270 duplicate suppressed SKUs, separated incorrect product families and rebuilt variation structures around accurate product relationships.
03
Distributed PPC growth
Fixed budget caps, harvested winning search terms, negated wasted spend and launched dedicated portfolios for brands that previously had no visibility.
04
Made profit measurable
Introduced daily inventory alerts, dynamic pricing, weekly payment reconciliation and a variation-level P&L model for every deduction and deal.
The results
Revenue became a real business.
Three months later, the account was compliant, the catalogue was usable, advertising was distributed across the portfolio and the client could finally see a clear bottom line.
Compliance violations40→0
Monthly revenue€100K→€112K
Net profit visibilityNone→€16.8K
Advertising proof
One campaign stopped carrying the entire account.
Winning search terms were moved into controlled manual campaigns, budgets stayed live through peak hours and underserved brands received their own portfolios. Attributed sales increased from 51,500 in April to 56,020 in May while ROAS stayed above 4×.
Commercial proof
The first month with a visible, defensible profit.
June closed at €112,184.26 in revenue and €16,794.94 in net profit. The products had not suddenly changed. The operating system behind them had.
Full account health restoredWeekly financial reconciliation introducedPrime Day profitability model built per ASIN
The takeaway
Revenue is not the business. Structure is.
AN Commerce already had demand. Profit appeared only after compliance, catalogue, advertising, inventory and finance began working as one system.
June 2026
€112,184→€16,795 profit
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